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PureNeem

PureNeem

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Curcuma Glow Oil in a linen tote beside Neemra Cleanser and Amra Body Balm, in bright morning light
Ayurvedic clinical skincare · Born in Melbourne

Clinical actives.
Botanical soul.

Ayurvedic botanicals and proven actives, in textures that disappear into skin. Fewer products, each chosen for what it does.

PureNeem /pjʊə ˈniːm/noun
  1. 1.Skincare that pairs Ayurvedic botanicals with the actives modern skin science trusts.
  2. 2.Fewer products, each chosen for what it does.
The edit

Three formulas we would start anyone on.

One to brighten, one to hydrate, one to renew. Each pairs an Ayurvedic botanical with an active modern skin science trusts.

View all seven formulas
  • BRIGHTENLuminara C Radiance Serum
    Luminara C
    Vitamin C · Peptides · Licorice
    Radiance serum · 50 ml$125
  • HYDRATEMucina Silk Hydration Cream
    Mucina Silk
    Snail filtrate · Snow mushroom · Peptides
    Hydration cream · 100 g$80
  • RENEWRejuvénce Night Cream
    Rejuvénce
    0.2% Retinol · Neem · Vitamin C
    Night cream · 100 g$115
Luminara C Radiance Serum on travertine stone beside a deep red flower, in warm afternoon light
Our approach

Two years.
Six iterations.
One serum.

Luminara C went through six rounds of formulation before it earned its place. We work slowly on purpose, so every formula does one job well, in a texture you actually want to wear.

  • 2Years in development
  • 6Rounds of formulation
  • 50mlNot the usual 30. Enough to see it through
Explore our ingredients
  • 01
    Botanical, by tradition

    Neem, turmeric and licorice, botanicals recorded in the Charaka Samhita, each chosen for what it does in a modern formula.

  • 02
    Active, by evidence

    Vitamin C, peptides, niacinamide and retinol, each at a level chosen for how it performs on skin, not how it reads on a label.

  • 03
    Weightless, by design

    Fast sinking, never greasy, built to layer without pilling. Skin that feels expensive, every single day.

In their words
From the people who wear it every day.

My skin is very sensitive and almost reacts to every single product, but my skin is loving Luminara C. No reactions at all.

It’s lightweight, absorbs quickly, and doesn’t feel sticky at all.

My skin loves this lightweight oil.

Super smooth, removes all makeup in one go, and leaves skin feeling fresh.

Have now ordered all your products. Loving the Luminara C.

A note from Shubhi

Most people I met in beauty retail wanted the same thing. Fewer products that truly work, and feel beautiful to wear.

They were tired of creams that sat greasy on the skin, serums that pilled under makeup, and shelves of steps they never finished. PureNeem began with one question: what happens when the botanicals of Ayurveda meet the actives modern skin science trusts, in textures people actually want to wear?

So we formulate slowly. Luminara C alone took two years. Every formula has to earn its place, and nothing reaches you until it feels as good as it performs.

Shubhi Founder, PureNeem Our storyOur responsibility
Shubhi, founder of PureNeem
Neemra, Luminara C and Mucina Silk resting on linen in a woven basket
Begin here

The Starter Ritual.

Cleanse, treat, hydrate. The three formulas we would hand anyone new to PureNeem, chosen to work as one routine morning and night.

$195$253 separately · Save $58
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