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Born in Melbourne

The best ingredient I know
was never on a shelf.

I worked at MECCA for years, surrounded by the most expensive skincare on earth. The best thing I ever used came from my mum's garden.

The story

Whenever our skin flared up, my mum ground neem leaves into a paste. If you are South Asian, you already know. Australia fell in love with turmeric and walked straight past neem. So we built it properly.

Shubhi, Co-founder
Why neem

The oldest skincare secret
there is.

Not a trend. People have leaned on the neem tree for generations, and it remains one of the most revered plants in Ayurveda.

100+

Active compounds

The neem plant carries over a hundred naturally occurring active compounds.

Best

Independent rating

Paula's Choice Beautypedia rates neem extract, the form we use, at its highest tier.

Ayurveda

Named in the texts

Neem is named in the Charaka Samhita and the Sushruta Samhita, the foundational Ayurvedic texts.

Assessments and research refer to the neem plant. Not to PureNeem products.
Not sure where to begin

Three steps. That is all.

You do not need ten products. You need the right three.

01

Cleanse

Neemra lifts the day away without stripping the skin or leaving it tight.

Start here · $40
02

Treat

Luminara C by day for the look of even tone. Rejuvence by night.

Explore serums
03

Comfort

Mucina Silk leaves skin calm, plump and cushion-soft. Contains beeswax.

Explore creams
★★★★★
Loved by buyers across Australia
Start here

The old remedy,
on your shelf.

Clinical actives. Botanical soul.

Born in Melbourne  ·  Australian Owned