You are paying
for a word.
The ingredient a brand prints on the front is often near the bottom of the list, where there is barely any of it. We built Luminara the other way around. The actives that do the work lead our list, right after the water and humectants, where there is enough to matter.
A few years ago I stood in a small shop in Tokyo, holding a moisturiser I could not read a word of. All I had was how it felt. It was the first time I judged skincare on the product itself, not the packaging. That became the whole brief.Shubhi, Cofounder
Ingredients run most to least.
Watch what that reveals.
The first ingredient, there is the most of. The last, barely any. So find the hero a brand puts on the front. If it sits near the bottom, now you know.
- Aqua
- Glycerin
- Dimethicone
- Butylene Glycol
- · · ·
- Vitamin COn the front
- Fragrance
The six we lead with.
Tap an ingredient to see where it sits, and why it is there.
Where an ingredient sits tells you how much is in there. What matters is whether that is enough for its job. Vitamin C needs a meaningful amount, so it belongs up with the actives, not buried at the end. Peptides are signalling molecules that work at a trace, so they sit lower by design. Every ingredient is placed for the amount it needs.
See the complete ingredient list
- Aqua
- Aloe Barbadensis (Aloe Vera) Extract
- Glycerine
- Propylene Glycol
- Butylene Glycol
- Saccharide Isomerate, Citric Acid, Sodium Citrate
- Niacinamide
- Glycyrrhiza Glabra (Licorice) Root Extract
- Alpha Arbutin
- Camellia Sinensis (Green Tea) Leaf Extract
- Ethyl Ascorbic AcidVitamin C
- Coffea Arabica (Coffee) Seed Oil
- Citrus Limon (Lemon) Fruit Water
- Melia Azadirachta (Neem) Extract
- Phenoxyethanol, Triethylene Glycol
- Hyaluronic Acid
- Pentylene Glycol, Tamarindus Indica Seed Gum
- Cucumis Sativus (Cucumber) Extract
- Hibiscus Sabdariffa Flower Extract
- Curcuma Longa (Turmeric) Root Extract
- Panthenol
- Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7 (peptide complex)
- Tetrapeptide-30
- Allantoin
- Acrylates/C10-30 Alkyl Acrylate Crosspolymer
- Citric Acid
Ordered by concentration, most to least. Nothing is hidden. The whole list is here.
Nobody breaks the rules. They just do not have to tell you the part that matters. We do. Every active named. Every claim earned. You get what you pay for.
From verified buyers.
My acne scarring is nearly gone and the sun damage has faded. Confident to leave the house with no make up on, and I am only halfway through the bottle.Afrdita S.
My skin is very sensitive and reacts to almost everything. No reaction to this at all. It sinks in, my skin looks dewy and the pigmentation has faded. Highly recommend for sensitive skin.Supraja N.
A few weeks in and my skin looks brighter, smoother and more even. It is lightweight, absorbs quickly and never feels sticky. A great addition to my routine.Priya S.
Start with Luminara C.
50ml full size. $95. Clinical actives, botanical soul. The actives we name, in amounts that matter.
