Mud Masque

Once weekly for balanced or drier skin. Twice weekly for congested, oily, or city-worn complexions. More isn't better — Solum Fullonum (Fuller's Earth) is a powerful mineral clay, and the skin needs time to rebalance between rituals.

Think of it as a reset, not a daily product. Rotate it into your routine on the evenings when you want to slow down.

No — and this is the single thing that sets it apart from most clay masques on the market. Fuller's Earth pulls out impurities, but Sodium Hyaluronate (Hyaluronic Acid), Aloe Barbadensis Leaf Juice, and Ricinus Communis (Castor) Seed Oil cushion the formula so skin finishes balanced, not stripped.

You'll feel a gentle tightening as the clay works — that's normal and expected. After rinsing, skin should feel soft, refreshed, and hydrated.

Yes, with spacing. The Mud Masque is gentle, but the actives in your wider routine deserve their own evening to work.

• Retinol nights: skip the masque that evening. Use it the following night instead. PureNeem Rejuvence Night Cream contains retinol — never layer the masque on a Rejuvence evening.
• Vitamin C (Luminara C): perfect pairing — apply PureNeem Luminara C Radiance Serum immediately after rinsing the masque off for deeper absorption into freshly purified skin.
• AHAs / BHAs: alternate evenings. Never layer on the same night.
• Coco & Char Exfoliant: these are the two purifying products in the range — use them on different days, never the same session.

The Mud Masque contains no Retinol, no Salicylic Acid (BHA), no Glycolic Acid (AHA), and no essential oils flagged for pregnancy avoidance. All eleven ingredients are considered safe for topical use during pregnancy and breastfeeding.

That said, we always recommend confirming with your obstetrician or dermatologist before introducing any new product during pregnancy — skin sensitivity can shift unpredictably.

The formula is designed to be gentler than most clay masques — no Bentonite, no fragrance, no essential oils, no drying alcohols. Aloe Barbadensis Leaf Juice and Sodium Hyaluronate are built in specifically to calm the skin during purification.

If you have active rosacea, eczema flare-ups, or a compromised barrier, we recommend waiting for your skin to settle before introducing a clay masque. When in doubt: patch-test on the jawline for 10 minutes before a full application.

No — and this is why we chose Curcuma Aromatica (Kasturi Turmeric) over culinary Curcuma Longa. Kasturi is the wild, aromatic variety revered in South Asian bridal rituals precisely because it brightens without the yellow stain that ordinary turmeric leaves.

That said, the masque itself is a deep warm clay tone. We recommend rinsing with a dark-coloured washcloth or tissue for your first few uses, just to be safe.

After the first use: skin feels smoother, cleaner, more refined. Pores appear visibly less congested.

After 3–4 uses: tone begins to even, dullness lifts, congestion around the nose and chin eases. The combined action of Carica Papaya Fruit Extract (gentle enzymatic exfoliation) and Pumice (mineral micro-polish) compounds with each use.

After 6–8 weeks of consistent use: the cumulative benefit — clearer, brighter, more balanced skin that holds its own between rituals.

After cleansing, before everything else. The ideal sequence on a masque evening:

• Cleanse with Neemra Clarifying Facial Cleanser.
• Apply Mud Masque to clean, slightly damp skin. Rest for 10 minutes.
• Rinse with warm water and press dry.
• Layer Luminara C Radiance Serum to drive Vitamin C, Niacinamide, and Alpha Arbutin into freshly purified skin.
• Finish with Rejuvence Night Cream (on non-retinol nights) or Mucina Silk Hydration Cream for a gentler, hydration-focused finish.

Yes to both. The Mud Masque contains no animal-derived ingredients. Neither the finished product nor any individual ingredient has been tested on animals — by us or by our manufacturer.

Eight of our nine products are vegan. Only Mucina Silk Hydration Cream (snail mucin) sits outside that standard, and it's labelled clearly.

Store in a cool, dry place — away from direct sunlight and out of the humid heat of the shower. The bathroom counter is fine; the shower shelf is not.

Shelf life: 24 months unopened. Once opened: 12 months, preserved naturally by Leuconostoc/Radish Root Ferment Filtrate (Leucidal Liquid) — a fermentation-derived natural preservative — so you'll never see phenoxyethanol, parabens, or synthetic stabilisers on the label.

The three most-used cosmetic clays differ in mineral composition, absorbency, and how aggressively they work on the skin.

• Fuller's Earth (Solum Fullonum): the clay used in Mud Masque. Magnesium-rich, traditionally known in South Asian skincare as Multani Mitti ("mud from Multan"). Strong oil-absorbing capacity with naturally brightening minerals — used in Indian beauty rituals for centuries for clarity and tone.
• Bentonite: the most absorbent of the three — derived from volcanic ash. Powerful but can be drying for dry or sensitive skin. Often the active in mass-market detox masques.
• Kaolin: the gentlest — white clay used in masques for sensitive or mature skin. Mild oil absorbency, minimal tightening sensation, but also less purifying impact.

Mud Masque pairs Fuller's Earth's absorbing power with hydration support (Hyaluronic Acid, Aloe Vera, Castor Oil) — getting the deep purifying benefit of a strong clay without the dryness Bentonite-based masques typically cause. PureNeem's Ayurvedic-clinical fusion philosophy applied to clay masking: heritage Multani Mitti paired with named clinical actives in full INCI transparency.